Win With Barlow is a business education and coaching platform founded by Akira Barlow, the Queen of DNA. We teach aspiring entrepreneurs how to launch, operate, and scale their own DNA testing, drug testing, fingerprinting, and lab service businesses. Our programs, courses, and templates are designed for both beginners and existing business owners ready to grow in the diagnostic industry.

Absolutely! Most of our students start with no medical background. Everything we teach — from lab setup to marketing — is structured for beginners. All you need is determination, professionalism, and the willingness to learn. We’ll walk you through every step.

No. You don’t need a medical background or license to own a lab services business. We partner with accredited laboratories for processing, while you handle collections and client services. You’ll learn the structure and partnerships you need inside our programs.

The DNA Startup eCourse is our signature training that teaches you how to start and operate a private DNA testing agency from start to finish.

It covers setup, pricing, marketing, lab partnerships, client management, and compliance. The course is completely self-paced and designed to help you build confidently, even with no experience.

You’ll have 30 days. to access it and we do not issue certificates as a certification is not required to start this business.

The DFY package is a complete setup service that includes everything you need to launch your business — logo, website, policy handbook, agreements, marketing materials, and lab partnership guidance.

We create a full project manager style flow that’s easily transferrable to the channels you need to start.

You get a fully built foundation while maintaining 100% ownership of your brand.

The standard turnaround time is five-six business weeks (M-T) from the date we receive your completed intake form. A review call is scheduled once your deliverables are ready.

We offer multiple training options throughout the year, including:

- DNA & DOT Certification Classes (led with Ebony Polk)

- Standard Drug Testing & Hair Follicle Training

- Ink & Digital Fingerprinting & Background Check Classes

- 3-Day Virtual Lab Bootcamps covering all core lab services

Each class includes digital materials, mock sessions, and certifications for DOT drug testing.

Follow Akira on Instagram @winwithbarlow and join the email list through her Stan Store to get first access to new classes, sales, and announcements like Barlow Friday.

You can always check www.winwithbarlow.com as well.

All sales are final due to the nature of our digital and educational content. Once access is granted or materials are delivered, no refunds or exchanges are provided.

Start by setting up your business structure (LLC, EIN, and business bank account) if you haven’t already. Then secure your lab partnerships (DNA, drug, and hair follicle testing), finalize your website, and begin marketing locally. Consistency is key—start with five outreach efforts per day to attorneys, employers, and agencies.

Client acquisition starts with visibility and relationships. Register your business on Google Business, build a simple website, and post regularly on social media. Visit local staffing agencies, trucking companies, attorneys, and HR offices in person with flyers or business cards. Offer mobile testing for convenience—it’s one of the fastest ways to stand out.

Mix online and offline marketing. Use Facebook, Instagram, LinkedIn, and Google My Business to post about your services weekly. Offline, focus on community outreach: contact local schools, small businesses, and probation offices. Hosting short “compliance day” pop-ups or partnering with job fairs builds trust and awareness fast.

Start with the service that’s easiest to launch in your area and aligns with your budget. Most students begin with drug testing or DNA testing because the setup is quick and mobile-friendly. You can always add fingerprinting or background checks later once your first service is running smoothly.

Most students begin booking clients within 60-90 days after setup. The key is outreach—daily calls, emails, and walk-ins to local employers and referral partners. Akira’s model teaches how to leverage low-cost marketing and word-of-mouth to turn your first tests into recurring business.

If you’re unsure how to launch or want direct guidance, book a consultation or join our next live coaching session. We’ll help you with marketing language, pricing, and vendor setup to ensure you’re positioned to profit. Email help@winwithbarlow.com for scheduling and support.